Reebok- another spelling of rhebok (Pelea capreolus), an African antelope.
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SAAB- founded in 1937 in Swedenas "Svenska Aeroplan aktiebolaget" (Swedish Aeroplane Company) abbreviated SAAB.
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Samsonite- Samsonite was launched as a brand in 1941, receiving its name from the Biblical character Samson, renowned for his strength.
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Samsung- meaning three stars in Korean.
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Sanyo- The Japanese translation is disputed, although the Chinese name is "??" (literally, "Three Oceans")
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SAP- "Systems, Applications, Products in Data Processing", formerly "SystemAnalyse und Programmentwicklung" (German for "System analysis and program development"), formed by 4 ex- IBM employees who used to work in the 'Systems/Application s/Projects' group of IBM.
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SEGA- "Service Games of Japan" (SeGa) Founded by Marty Bromley (an American) to import pinball games to Japanfor use on American military bases.
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Sharp- Japanese consumer electronics company named from its first product, an ever-sharp pencil.
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