ABN AMRO- In the 1960s, the Nederlandse Handelmaatschappij (Dutch Trading Society; 1824) and the Twentsche Bank merged to form the Algemene Bank Nederland ( ABN; General Bank of the Netherlands) . In 1966, the Amsterdamsche Bank and the Rotterdamsche Bank merged to form the Amro Bank. In 1991, ABN and Amro Bank merged to form ABN AMRO.
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Accenture- Accent on the Future. Greater-than 'accent' over the logo's t points forward towards the future. The name Accenture was proposed by a company employee in Norwayas part of a internal name finding process (BrandStorming) . Prior to January 1, 2001 the company was called Andersen Consulting.
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Adidas- from the name of the founder Adolf (Adi) Dassler.
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Adobe- came from name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke .
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AltaVista- Spanish for "high view".
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AMD- Advanced Micro Devices.
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Apache- The name was chosen from respect for the Native American Indian tribe of Apache (Indé), well-known for their superior skills in warfare strategy and their inexhaustible endurance. Secondarily, and more popularly (though incorrectly) accepted, it's considered a cute name that stuck: its founders got started by applying patches to code written for NCSA's httpd daemon. The result was 'a patchy' server â€" thus the name Apache.
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Apple- for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. He was three months late in filing a name for the business, and he threatened to call his company Apple Computer if his colleagues didn't suggest a better name by 5 p.m. Apple's Macintosh is named after a popular variety of apple sold in the US. Apple also wanted to distance itself from the cold, unapproachable, complicated imagery created by the other computer companies at the time had names like IBM, NEC, DEC, ADPAC, Cincom, Dylakor, Input, Integral Systems, SAP, PSDI, Syncsort and Tesseract. The new company sought to reverse the entrenched view of computers in order to get people to use them at home. They looked for a name that was unlike the names of traditional computer companies, a name that also supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different.
Note: Apple had to get approval from the Beatle's Apple Corps to use the name 'Apple' and paid a one-time royalty of $100,000 to McIntosh Laboratory, Inc., a maker of high-end audio equipment, to use the derivative name 'Macintosh', known now as just 'Mac'.
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Accenture- Accent on the Future. Greater-than 'accent' over the logo's t points forward towards the future. The name Accenture was proposed by a company employee in Norwayas part of a internal name finding process (BrandStorming) . Prior to January 1, 2001 the company was called Andersen Consulting.
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Adidas- from the name of the founder Adolf (Adi) Dassler.
********
Adobe- came from name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke .
********
AltaVista- Spanish for "high view".
********
AMD- Advanced Micro Devices.
********
Apache- The name was chosen from respect for the Native American Indian tribe of Apache (Indé), well-known for their superior skills in warfare strategy and their inexhaustible endurance. Secondarily, and more popularly (though incorrectly) accepted, it's considered a cute name that stuck: its founders got started by applying patches to code written for NCSA's httpd daemon. The result was 'a patchy' server â€" thus the name Apache.
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Apple- for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. He was three months late in filing a name for the business, and he threatened to call his company Apple Computer if his colleagues didn't suggest a better name by 5 p.m. Apple's Macintosh is named after a popular variety of apple sold in the US. Apple also wanted to distance itself from the cold, unapproachable, complicated imagery created by the other computer companies at the time had names like IBM, NEC, DEC, ADPAC, Cincom, Dylakor, Input, Integral Systems, SAP, PSDI, Syncsort and Tesseract. The new company sought to reverse the entrenched view of computers in order to get people to use them at home. They looked for a name that was unlike the names of traditional computer companies, a name that also supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different.
Note: Apple had to get approval from the Beatle's Apple Corps to use the name 'Apple' and paid a one-time royalty of $100,000 to McIntosh Laboratory, Inc., a maker of high-end audio equipment, to use the derivative name 'Macintosh', known now as just 'Mac'.
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