Changed the way we communicate. Twitter has made one of the biggest impacts on the Internet in recent memory. The idea that 140-character messages, broadcast publicly (for the most part), would change the way people communicate with one another would have been hard to believe ten years ago. But Twitter has become not just a powerhouse in the way individual communicate with one another, but also in the way businesses communicate with their customers. Complaining about poor customer service on Twitter can often result in almost instant messages from the company in question, and often results in a satisfactory resolution. Twitter has also made celebrities more accessible, with hundreds of celebs now using the service to interact with their fans.
Pandora
Changed the way we find new music. Before Pandora, if you wanted to listen to music online, you usually turned to a streaming radio station with pre-programmed content. Sure, you might get lucky and find a station that had mostly music you liked, but maybe it wasn’t diverse enough, or it still kept playing that one song you HATED. Pandora changed all that. Now, you can program your own radio station by just entering the name or a song or artist and then giving the thumbs up or down to music played. With a minimal amount of user input, Pandora has gotten surprisingly good at creating playlists that reflect one’s musical taste. The bonus is that songs or artists you might not have heard of are often thrown into the mix, based on what you already like.
Apple
Made minimalist web design cool. Apple had one of the first corporate websites designed with a minimalist aesthetic. As far back as the late 90s, Apple was starting to show a more minimalist take on web design than many other corporate sites, and by early 2000, they’d adopted the white and gray color scheme and top navigation they still employ today.
YouTube.
Changed entertainment. Before YouTube, there weren’t many options if you wanted to watch a video online. You could sometimes find a video here or there, but with bandwidth costs, they were few and far between. Website owners just didn’t want to pay the extra costs associated with video content. Then YouTube came along and made it free to post any video you wanted (as long as it wasn’t copyrighted or over ten minutes long). Web users now had a centralized place to go to watch video online. And because of YouTube’s pioneering effort, online video is now enjoyed by millions every day.
Craigslist
Changed classifieds. Online classified sites used to be nearly unusable. Between the huge number of spam postings and the fact there were few if any local listings in most areas, there wasn’t much point in using them. But then Craigslist caught on and suddenly there was an online classifieds site that rivaled most local newspaper classifieds. Now you can use Craigslist to find almost anything, no matter where you live.
The Adventures of Sherlock Holmes
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